The application of self-adhesive copperplate label paper in the field of advertising?

2025-09-02 11:03
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Self-adhesive copperplate label paper has a variety of applications in the field of advertising, mainly because of its good printing effect, durability and easy to paste characteristics and widely favored. The following are several main application ways of self-adhesive copperplate label paper in the field of advertising:


1. Product packaging and labeling

Brand promotion: Self-adhesive copperplate label paper is often used on the outer packaging of products, as part of the brand identity, through exquisite design and printing, to enhance the brand image and recognition.

Product information: Detailed product information can be printed on the label, such as ingredients, instructions for use, production date, shelf life, etc., to provide consumers with a comprehensive understanding of the product.

2. Promotions and offers

Discount label: During promotional activities, self-adhesive copperplate label paper can be used to make eye-catching discount labels, which are directly affixed to the goods to attract the attention of consumers.

Coupons: As a carrier of coupons, self-adhesive labels are easy for consumers to tear off and carry to promote sales.

3. Advertising materials

Posters and stickers: self-adhesive copperplate label paper can be made into small posters or stickers for decoration and publicity of shop Windows, shelves, walls and other locations to create a strong advertising atmosphere.

Post-it ads: Because of its easy to paste and remove properties, self-adhesive labels are often used as post-it ads to quickly cover the target area and convey the advertising message.

4. Personalized customization

Customized labels: Self-adhesive copper label paper supports personalized customization services, and can design unique label styles and contents according to customer needs to meet the needs of advertising in specific scenarios.

Limited edition and co-branded: On limited edition goods or co-branded goods, the self-adhesive label can be used as a unique identity, enhancing the collection value and market appeal of the product.

5. Combine online and offline

Code scanning interaction: QR code can be printed on the sticker to guide consumers to scan the brand public number, participate in online activities or receive coupons, etc., to achieve online and offline interactive marketing.

Multi-channel communication: Self-adhesive labels are not limited to the application of physical goods, but also can be used as advertising materials in social media, email and other online channels to expand brand exposure.


In summary, the application of self-adhesive copperplate label paper in the field of advertising is extensive and flexible, and can meet the needs of publicity in different scenarios. Its excellent printing effect and durability make advertising more vivid and lasting; The easy paste and remove features further enhance the ease and flexibility of advertising campaigns.