What are the main forms of competition in the BOPP thermal synthetic paper industry?

The competition form of BOPP thermal synthetic paper industry is mainly reflected in the following aspects:

1. Price competition

Price sensitivity: Since BOPP thermal sensitive synthetic paper is an industrial material, its price is often one of the important factors considered by enterprises when purchasing. Therefore, enterprises in the industry often attract customers through price wars and compete for market share.

Discounts and promotions: In order to expand sales, some companies will regularly launch discount prices or promotional activities to sell products at prices lower than the market price, thereby increasing market competitiveness.

2. Product innovation and technological competition

New product development: With the changes in market demand, enterprises continue to invest R & D resources to develop BOPP thermal synthetic paper products with new functions and high performance to meet the diversified needs of customers.

Technical threshold: The production technical threshold of functional BOPP thermal synthetic paper is high, which requires enterprises to have strong research and development capabilities and technical strength. Therefore, technological competition is also one of the important forms of competition in the industry.

3. Brand and marketing competition

Brand building: Brand is an important embodiment of corporate image and product quality. In the BOPP thermal synthetic paper industry, enterprises pay attention to brand building and brand publicity, and attract customers by enhancing the brand image.

Marketing: Marketing is an important means for enterprises to expand their visibility and market share. Enterprises in the industry often promote products by participating in exhibitions, publishing advertisements, and carrying out network marketing.

4. Supply chain and cost control competition

Supply chain optimization: Supply chain optimization is of great significance for reducing production costs and improving production efficiency. Enterprises in the industry pay attention to the construction and management of the supply chain to reduce costs and improve competitiveness by optimizing the supply chain.

Cost control: In the case of large fluctuations in raw material prices, enterprises need to maintain the competitiveness of product prices through effective cost control measures. This includes optimizing production processes, improving equipment utilization, and reducing energy consumption.

5. Market share and customer resource competition

Market share competition: Market share is an important embodiment of an enterprise's market position. Enterprises in the industry often compete for market share through price war, product innovation, market promotion and other means.

Customer resource maintenance: Customer resource is an important guarantee for the sustainable development of enterprises. Enterprises in the industry pay attention to the maintenance and management of customer relationships, and ensure the steady growth of market share by establishing long-term and stable customer relationships.

In summary, the BOPP thermal synthetic paper industry has a variety of forms of competition, involving many aspects such as price, product, brand, supply chain and market share. In order to obtain a dominant position in the fierce market competition, enterprises need to continuously improve their comprehensive strength and market competitiveness.